What's Happening at UCS

Book of the Month!

Harvard Business Review on Marketing

Edited by Harvard Business Review

Are you interested in Marketing or Branding? Do you want to know what marketing is to some of the biggest names in the field? You’ll want to check out the Harvard Business Review on Marketing!

This easy reading paperback is a collection of pieces brought to you from some of the highest names in Marketing such as Dartmouth Professor Kevin Lane Keller as well as UC Berkeley Professor Emeritus and Vice Chairman of Prophet Brand Consulting David Aaker. Whether you’re looking for the keys to having and holding a great brand, or looking for a way to bring back a brand that’s not doing so well, it’s all here for you!

What’s great about this book is that it gives you very insightful information in a very succinct way so you never feel FLOODED with information! Instead you’re learning more and more about the world of marketing from great people. The other thing is it’s from the “Harvard Business Review” which means you know you can trust the information you’re getting because it’s from the top organization for learning about business.

See the world through the marketing lens and never be confused again!

This book is available for checkout at the UCS Library. Stop by our office in Bryant Hall at Scott Stadium, Monday through Friday, 8:00am-5:00pm to check it out!

This book was chosen and reviewed by CPE Sedale McCall. To learn more about the CPEs, click here.